Building a case for emerging markets BRIC by BRIC

Inside the chase: The man who coined the phrase BRIC to describe the key emerging markets of Brazil, Russia, India, and China may be retiring but he is still bullish on those countries - especially China. BNN Chase Producer Zena Olijnyk explains.

He came up with the term "BRIC" more than a decade ago to describe the emerging markets of Brazil, Russia, India and China, but after years of being the closest thing to a 'rock star' economist, Jim O'Neill, chairman of Goldman Sachs Asset Management is retiring at the age of 56.